Royce Debuts New Line – Buoy Brand!

Grand Opening Image

Buoy Brand by Royce Apparel has officially launched. Buoy offers a classic American look with relaxed fit for men and women.Whether your hangout of choice is the coast, lake, mountains or maybe just gathering with close friends in the backyard, Buoy has something for you!

The Buoy Brand signature item is the 5″ Cruiser Short for men available in a variety of six colors.

Buoy Brand has hit shelves of small, boutiques and major retailers across the United States this Spring. You can get your Buoy Apparel available at